Online Marketing Account Manager

(Job Id W325162)
Posted on 2/16/2010
Location:

Worcester, MA;


Job Type:

Full Time


Salary: Not specified
Please apply as directed in job description. |
Job Description
This role provides overall strategic direction, development and implementation of all of the UMass Memorial Health Care online properties (system website, member hospital websites, microsites, intranet) to advance the organization’s internal and external marketing and communications initiatives. Responsibilities will include managing web design and copy content with agency and internal staff, leveraging social media, search engine marketing/optimization and other communications vehicles for an integrated online presence, and tracking and reporting on key metrics to optimize online results.

Requirements: BS degree in Marketing, Online Marketing, Communications, Computer Science or related field. 5-7+ yrs experience in developing and publishing website content and communications modalities required. Must have detailed working knowledge of HMTL, JavaScript, flash, video, SEO/SEM, web editing and analytics tools, web content management systems, Photoshop, Illustrator, InDesign, SharePoint, etc. Excellent writing, editing and communications skills also required. Ideal candidate will be self-directed with an ability to manage multiple projects, deal with multiple constituencies and respond to newly emerging web technology.

Experience in a health care environment is a significant plus!

The UMass Memorial Medical Center is the award-wining clinical partner to the University of Massachusetts Medical School and part of the largest non-profit health care system in Central and Western Massachusetts. We are a 783-bed facility spanning three campuses and provide the region with specialists renowned for their work in areas such as cancer, cardiology, emergency medicine, children's medical services including an internationally recognized newborn intensive care unit, and women's health.

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